Rob Carstens is a seasoned advertising industry veteran with over 30 years working at major media agencies, The Nielsen Company and was heavily involved in growing revenue and product consulting for two major startups . He has deep experience in advising and then implementing solutions that involve complex data integrations both via single-source, data fusions and look-alike modeling techniques. He has led teams involved with both business development and product development solutions. This experience makes him heavily qualified to assist advertiser and publisher clients in understanding best practices for integrating data that enables media targeting executions as well as sales attribution techniques. In joining Martechpartner Rob will assist in business development and consulting opportunities.